How do Sponsorship work in IPL

 We will see how do Sponsorship work in IPL

When we Walk into a stadium or we can watch it on television or via an online streaming feed, all we will see are advertisements everywhere. Right from boundary line ropes, billboards, stumps to even the sight screen have been covered with brands.

In India, people see cricket as a religion. It is a gentlemen’s game has not only won the hearts of billion of cricket fans but also managed to attract global brands.

In 2008, the Board of Control for Cricket in India (BCCI) launched the Indian Premier League (IPL) it is a  sporting extravaganza filled with glitter, glamour, and entertainment quotient.

Hence IPL has become the most successful advertising platform for various brands. IPL, a multi-million-dollar business in India has created a fusion.

When corporate entered into IPL  the commercially driven tournament has changed the dynamics of the tournament, Moreover, the international appeal of IPL has made the tournament attract various global brands. More than 100+ brands.

The well-known players are the assets that contribute to the brand value of the local city franchise-based teams.

Way back in  1991, has opened doors for various financial opportunities. Cricket in India has knocked on the right door and entered into a phase of growth and transition post Liberalization, Privatization and Globalization (LPG) initiative.

The Indian  Premier League has contributed majorly towards the growth of sports culture in India.

Previously  IPL has managed to attract various companies like  PepsiCo, Vivo, Oppo, Vodafone, DLF, Karbonn, Godrej, Panasonic, Havells, Cadbury-Kraft, Samsung mobiles, Cargill Foods, Kent RO, and more leading multinational companies, they have earned money and reached a global audience and take IPL to next level.

Sony Pictures Networks had earned 1200 crore

from advertisement  IPL season 9.

 In the year 2016, there was hiked in the advertisement  15-20 per advertisement rate.

For IPL 3 and IPL 4,  remained the same at Rs 4.5 lakh per 10 seconds advertisement.

Hence in the present season rate was priced at Rs 7 – 7.5 lakhs for a 10 seconds slot.

According to the report Anil Jayaraj, Executive Vice President, Star Sports said

  “VIVO IPL is back in its original summer window. The tournament spans two months, giving brands the advantage to have extended engagement with their consumers and provide a platform that has the most significant brand value and recall. The response from the advertisers is extremely encouraging; with only a few sponsor slots left for grabs”.

Overall the revenue Model not only BCCI is earning lum some amount of money but also generating the economy to the next level.

IPL is not only an entertainment game anymore it is played because starting from a Bus driver who is taking the player to the hotels to the stadium they also get money for that job and feed their family.

So high Investment is done in IPL from the various parties so that the tournament going forward.

Sponsor from various domains that have increased viewers across the globe that is the way IPL has to move forward and people most attraction tournament.

The teams invest 20% to 30% of their money for branding.

IPL has become its brand across the world where cricketer comes from a different country.

When we Walk into a stadium or we can watch it on television or via an online streaming feed, all we will see are advertisements everywhere. Right from boundary line ropes, billboards, stumps to even the sight screen have been covered with brands.

In India, people see cricket as a religion. It is a gentlemen’s game has not only won the hearts of billion of cricket fans but also managed to attract global brands.

In 2008, the Board of Control for Cricket in India (BCCI) launched the Indian Premier League (IPL) it is a  sporting extravaganza filled with glitter, glamour, and entertainment quotient.

Hence IPL has become the most successful advertising platform for various brands. IPL, a multi-million-dollar business in India has created a fusion.

When corporate entered into IPL  the commercially driven tournament has changed the dynamics of the tournament, Moreover, the international appeal of IPL has made the tournament attract various global brands. More than 100+ brands.

The well-known players are the assets that contribute to the brand value of the local city franchise-based teams.

Way back in  1991, has opened doors for various financial opportunities. Cricket in India has knocked on the right door and entered into a phase of growth and transition post Liberalization, Privatization and Globalization (LPG) initiative.

The Indian  Premier League has contributed majorly towards the growth of sports culture in India.

Previously  IPL has managed to attract various companies like  PepsiCo, Vivo, Oppo, Vodafone, DLF, Karbonn, Godrej, Panasonic, Havells, Cadbury-Kraft, Samsung mobiles, Cargill Foods, Kent RO, and more leading multinational companies, they have earned money and reached a global audience and take IPL to next level.

Sony Pictures Networks had earned 1200 crore

from advertisement  IPL season 9.

 In the year 2016, there was hiked in the advertisement  15-20 per advertisement rate.

For IPL 3 and IPL 4,  remained the same at Rs 4.5 lakh per 10 seconds advertisement.

Hence in the present season rate was priced at Rs 7 – 7.5 lakhs for a 10 seconds slot.

According to the report Anil Jayaraj, Executive Vice President, Star Sports said

  “VIVO IPL is back in its original summer window. The tournament spans two months, giving brands the advantage to have extended engagement with their consumers and provide a platform that has the most significant brand value and recall. The response from the advertisers is extremely encouraging; with only a few sponsor slots left for grabs”.

Overall the revenue Model not only BCCI is earning lum some amount of money but also generating the economy to the next level.

IPL is not only an entertainment game anymore it is played because starting from a Bus driver who is taking the player to the hotels to the stadium they also get money for that job and feed their family.

So high Investment is done in IPL from the various parties so that the tournament going forward.

Sponsor from various domains that have increased viewers across the globe that is the way IPL has to move forward and people most attraction tournament.

The teams invest 20% to 30% of their money for branding.

IPL has become its brand across the world where cricketer comes from a different country.

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