On the 23rd of July 2017, something big occurred at Lord’s for the second time. It was the rise of women’s cricket in India this time. The Indian women’s team, who were playing England in the World Cup final, came agonisingly close to capturing the trophy for the first time. The runners-up made the country proud in a nail-biting conclusion, and women’s cricket in India was given a fresh lease on life.
Women’s cricket in India has risen dramatically since then. Not only is there increased interest in the women’s game, but we’ve also witnessed the growth of talents like Smriti Mandhana and Harmanpreet Kaur, who have burst onto the scene and are now being discussed alongside Virat Kohli and Rohit Sharma, receiving much-needed attention and endorsements.
- Women’s T20 Challenge & The Rise Of Women’s Cricket In India
In recent years, the BCCI’s Women’s T20 Challenge, a short event that is likely to be expanded into a complete league in the future, has been a prominent element of the IPL. The board’s initiative to bring such a tournament to the forefront has yielded positive results thus far. The TVR for the 2020 Women’s T20 Challenge was 1.3, up from 0.5 for the 2019 tournament, and it reached 60% more people than a tour by India’s men’s cricket team at the same time.
Not only that, but women’s total cricket participation in India has been steadily increasing in recent years. According to BARC data, female viewership climbed by 21% in IPL 2020 compared to IPL 2019, while TVRs increased to 5.4 from 4.3. The Women’s T20 World Cup had also aided in getting the Indian women’s team’s success storey out there for all to witness.
The Women’s IPL had a chance to take off as the team reached the finals of the 2017 and 2020 World Cups, sparking social media mania, but without a trophy, it remained a pipe-dream.
A three-team Women’s T20 Challenge has been organised, although it has remained largely symbolic thus far.
Women’s cricket is becoming increasingly popular around the world. The game has roughly the same following as men’s cricket in England and Australia. The MCG hosted a record-breaking 80,000 people for the T20 World Cup Final between India and Australia. The Women’s Big Bash League has been a huge success, allowing Indian players to show off their talents to a worldwide audience.
The sport has a growing and devoted fan following in India. When compared to the previous year’s T20 Challenge, the number of viewers increased dramatically. As new players emerge, such as Shafali Verma and Smriti Mandhana, the game’s popularity will only grow.
Like the IPL and the men’s cricket team, Indian women’s cricket has the potential to become a brand. A women’s IPL might open up new markets for the BCCI and strengthen cricket’s position as a global sport. Given the IOC’s emphasis on gender equality, Olympic inclusion may not be far distant.
Women’s cricket has had a fantastic year in 2021. It saw an incredible exhibition of skill, as well as several world-record-breaking performances. Many young cricketers rose to prominence in 2021, displaying their talent and announcing their presence on the big stage.