Prior to the IPL 2022, the BCCI is considering a new media rights deal. Many broadcasters may compete for a piece of the broadcasting pie under the new agreement. The board’s goal is to boost revenue by expanding the IPL’s reach. Star Sports had been the official broadcaster of the tournament for the previous few years.
Following BCCI’s expansion plans, numerous other bidders may now be in the running for a piece of the pie. The BCCI got the idea after the English Premier League sold their broadcasting rights to Sky Sports, BT Sport, Amazon Prime Video, and BBC Sport to stream their matches on their own networks.
According to industry experts, one of BCCI’s goals is to develop a non-exclusive category. This aspect of the tender, which is likely to be released in approximately a week, might be a package that allows multiple television stations to broadcast the same games at the same time.
With numerous companies, including Star, Sony, Reliance’s to-be-launched sports channel, and Amazon, getting a piece of the IPL, which is regarded the most lucrative cricket franchise in the world, the estimated revenue could exceed Rs 30,000 crore. “That is, according to reports, a suggestion made to the BCCI. To know if it has been executed, we will have to wait for the ITT (Invitation To Tender) paperwork “a top executive of a media sales firm remarked.
The exact make-up of this group of games is still being debated, but early indications suggest that the weekend games may be included. It’s possible that 32 games will be played over the course of eight weeks, accounting for 45% of the league’s 74 games.
The proposal may not excite the broadcasters – as evidenced by initial comments from executives (one broadcast executive even stated that no one will bid for this) – but they appear to be coming to terms with the fact that even if they don’t get the entire property, they can still have a piece of it. Furthermore, as evidenced over time, few parties contest the BCCI’s choices.
The BCCI is also thought to be considering increasing the strategic timeout period from 150 seconds to three minutes to help broadcasters recoup their investment. In each IPL game, there are typically around 100 units of 30 seconds each (around 3000 seconds) for ads, including timeouts. More time for inventories with a longer timeout length.
With the addition of two teams to the rooster, the 10-team league will have 14 additional games, or a 25% increase in the number of games, which should naturally equate to a 25% increase in revenue. So, instead of the existing Rs 16,347 crore, the estimated amount for the broadcast arrangement would be around Rs 20,000 crore.
The tender for the IPL Media Rights was expected to be announced by the end of February. However, the tender is expected to be released within the next 5-10 days.
The incumbent Disney Star Network, Sony Pictures Network, Amazon Prime Video, and Reliance Viacom will all be strong contenders for the IPL Media Rights this time around.